Fanta is a fun and entertaining brand focusing on the “less serious” side of life. Paul adopted this philosophy as the essence of the Big Bounce campaign. He composed a global multi-player online game on Fanta.com to engage users within the Fanta world.
Users team up and bounce the enormous orange Fanta ball, working together to keep the ball aloft and score points. This transforms the boring city square into a super fun, colorful Fanta world! Integrated social sharing makes it easy for participants to invite friends to compete for the high score.
Creative Director : Paul Thiel.